Sycip Bicycles
Sycip is custom bicycle builder who has been in business since 1992. I had been a fan of their bikes for over 20 years and I had the recent privilege to redesign their e-commerce enabled website. `
My Role
As their main designer and developer, I selected Squarespace as our content management system and e-commerce solution. The main challenge was to balance the complicated custom bicycle ordering process without overwhelming the buyer.